Many people are excited to download a new app that is being advertised. But, what happens when they go to use the app and find out it doesn't work for them? This can be devastating!
If you want your app to have high user retention rates, then accessibility needs to be a priority in the design process. In this post I will discuss why accessibility should be important and how you can make sure your website or mobile app passes all of the required tests.
A few of the main reasons why accessibility should be important to you are:
- People with disabilities want to use your app too. It's estimated that one in four people in America have a disability, such as blindness, hearing problems, and motor or cognitive impairments, to name a few.
- If people with disabilities can't use your app, it's not just bad user experience - it could also be costly. In 2020, there were 11,000 federal lawsuits filed because websites were not accessible in accordance with the Americans with Disabilities Act, and 2021 might be a record-breaking year.
As a business owner or designer of an app/website for consumers, if you don't have these accommodations in place and someone with disabilities uses your product (or accesses information about your company) then they might have difficulty understanding what features are available.
It's also just wrong to not provide accessible content when so many people can't use apps without accommodations. Disabled users should be able to get full functionality out of software from their favorite companies too.
So now let's talk about how we make this happen: Do accessibility testing before launch. But how?
Make the content accessible using WCAG guidelines. WCAG (or Web Content Accessibility Guidelines) is a set of guidelines that designers and developers must follow in order to pass accessibility tests. This includes items such as color contrast, font size, and functionality for screen readers. There are many tools available to check to make sure your design and content is accessible.
Accessibility should never be considered only a "nice to have" during the product development process. Everyone - from designers to developers to product managers - should be checking and testing for accessibility.