UX Researcher, UI Designer
Two month contract project
Research & SynthesisBusiness and customer interviews, identifying the user, defining the problem
Ideation & DeliveryBuilding out mobile and desktop solutions, rapid prototyping, branding, UI kit and design system
Creators currently need to utilize multiple platforms to get noticed.
Investors lack ways to directly support or invest in individual creators.
Consumers don’t have a central hub for the content that they love.
By building a platform to let creators connect to all of their projects and audiences, we can more easily bring them to the attention of motivated investors looking to support people that are sharing the content and ideas they believe in.
Competitive and comparative analysis
We started with a competitive and comparative analysis to explore similar platforms where people could buy stocks or follow content creators to see how the two platforms could merge together.
We crafted a survey in order to separate traditional media consumption habits and habits within streaming, content creating, and other digital platforms.
We interviewed creators on platforms such as YouTube and Etsy to understand their current problems and painpoints with generating income and connecting with their followers.