NICOMARTINEZ

One4All

Investing in your favorite content creators and influencers

ROLE

UX Researcher, UI Designer

TIMEFRAME

Two month contract project

PHASES

Research & SynthesisBusiness and customer interviews, identifying the user, defining the problem
Ideation & DeliveryBuilding out mobile and desktop solutions, rapid prototyping, branding, UI kit and design system



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PROBLEM

Creators currently need to utilize multiple platforms to get noticed.
Investors lack ways to directly support or invest in individual creators.

Consumers don’t have a central hub for the content that they love.

SOLUTION

By building a platform to let creators connect to all of their projects and audiences, we can more easily bring them to the attention of motivated investors looking to support people that are sharing the content and ideas they believe in.

Research

1

Competitive and comparative analysis

We started with a competitive and comparative analysis to explore similar platforms where people could buy stocks or follow content creators to see how the two platforms could merge together.

2

Surveys

We crafted a survey in order to separate traditional media consumption habits and habits within streaming, content creating, and other digital platforms.

3

Interviews

We interviewed creators on platforms such as YouTube and Etsy to understand their current problems and painpoints with generating income and connecting with their followers.

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Illustration
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Case Studies

Other projects

Project Open Hand UX Designer Project

Project Open Hand

WEBSITE

Website redesign with the goal of increasing volunteer sign ups for the nonprofit organization.

Rewards App UX Designer

Mittance Rewards

MOBILE APP

Designed a new rewards program to increase usage and engagement for an international peer-to-peer payment app.